Toiletries, my love?
13 December 2006, 23:07
A new company: very posh, expensive toiletries from Anglesey, North Wales. An identity is required that that is bang-up-to-date yet draws on history and tradition, that is Welsh yet has wider appeal. The stage is set by the truly brilliant name, Monamor. In Welsh it means ‘Anglesey and sea’, but it could also be French. For the majority of customers who speak english it has just the right amount of exoticism to be appealing, but it is in no way difficult to pronounce. I wish I had thought of it. It certainly gave me a great starting point for all the design.
The wordmark draws from celtic letterforms carved in stone.
The packaging is elegant silver on a black frosted finish that is beautiful to the touch as well as the eyes.
It is supported by vibrant POS material featuring original paintings of Anglesey by Elizabeth Myfanwy Clough.
The web cannot do this project justice. You really need to hold one of the delightfully tactile trade brochures or buy some of the products
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